This book provides detailed how-to information on advertising using the following media: print (newspapers, magazines, brochures, outdoor), radio, television, direct mail, as well as gaining free publicity and creating your own look for your letterhead, business cards, etc. Every chapter includes all you need to know, with precise instructions, examples, and templates for planning (scheduling, budgeting, determining the best medium to achieve your goals). It also includes chapters on planning your advertising program. If you want to take advantage of advertising to increase the sales of your business, this is the book you need

Or any parent whose child is pestering them about adding a dog to the household. Told from the point of view of a 12 year old boy, this book covers choosing the appropriate breed, how to fit pet care into a busy school schedule, and even how to introduce the new puppy to the neighbors.

What more can go wrong for the protagonist in this novel? Written by a lawyer, according to the cover, the book tells of the man's struggles in prison. Wow! As if being a lawyer isn't hard enough! Seriously, this book is an over-all good read. The background for the story is well depicted. You can almost feel the pain locked away behind the prison's walls. I enjoy prison novels. Maybe it's because they tell of some of humanity's basest sins and some virtues as well. This book is different, yet familiar. The writer brings the reader right into the setting, and the plot twists keep you glued to it. I liked this book and can really recommend it. Just after I read it, an old movie channel played a 1930s Spencer Tracey film, "20,000 Years in Sing Sing." I felt like Doing Dead Time captured a very similar picture of more contemporary prison life. I hope other readers enjoy it as much as I did.

this is a great book to read if you're interested in conspiracy or if you just want to read a good book.

the book is basically about an assassination attempt on a man of high standards. the book is full of twists and turn. i recommened you read this book if you're looking for a good time.

I don't cook a lot of fancy, labor-intensive food. I like being imaginative and speedy in the kitchen, and I usually figure I don't need a book that is going to have me go through 40 steps just to cook a pice of chicken. But despite my wariness of cookbooks, I now own all of Karen Brooks' (and her different partners') food and cocktail books. I never thought I'd be such a fan of...cookbooks? Yup. "Dressed to Grill" is as fun to read as it is to use. When it comes to barbecue, women have traditionally taken the roles of preparing side dishes and smiling as they chew charred pieces of red meat. Well, this book makes tending the flames extremely accessible to women, from the basic how-to's and the tips on buying grills to the de-emphasis on meat (and a great low-fat chapter). The snappy writing and graphics that are the trademark of Ms. Brooks' books are present again here. Just broke up with a guy? Look in the "Bonfire of the Miseries" breakup chapter for recipes like Jerk Chicken with Grilled Bananas, Who's Sari Now?, and Chauvinist Pig (all delicious recipes). And for the absolute best version of a classic: Forget Caesar: A Bang-up Cleopatra Salad. The recipe for Campy S'Mores Sundae with toasted marshmallows is super-easy, tasty, and what the authors call "An urban girl's idea of a Girl Scout campfire dessert experience."

Whether you're cooking for one, entertaining friends, or trying to give a guy some tactful advice on how to take barbecue to a whole new level (tell him to try the Hot Girls Spice Rub - the recipe, not a spot in the red-light district) you should own this book. Yeah, being so effusive about a cookbook may seem weird, but only until you read this one.

This book and the corresponding PBS television documentary offer an incredible look at the sacrifices of this family. Whatever one's personal feelings are in regards to the politics of Nehru, Indira Gandhi, and Rajiv Gandhi, one cannot help but to recognize the incredible sacrifices made by this family. Covering 4 generations of the family, the book details the virtues and mistakes of this political dynasty. What the book addresses best is that despite the fact that the family is called a "dynasty," it faced great political opposition, which ended the lives of Indira and Rajiv Gandhi. The succesive family members did not merely inherit the post of Prime Minister like it was their birthright. They had to fight for it, and both Indira and Rajiv lost elections and were thrown out of office, forcing them to make comebacks. However the book has a flaw that it shares with many others. It is oudated. Despite being a recent publication, it fails to cover one important aspect that leaves informed readers hanging. In January 1998, Rajiv's widow Sonia began to actively campaigning for the party in which her family was such an active force. In March, Sonia Gandhi became the Congress Party Presidentwhich continues this so called "dynasty."

This long out-of-print anthology of pre-Smithian writings is a treasure. It contains selections from Aristotle, Xenophon, Aquinas, Oresme, Molinaeus, Bodin, Serra, Mun, von Hornick, Cantillon, Galiani, Hume, Quesnay, Turgot, and von Justi. Each of these writers covers the sprectrum of ideological thought ranging from statism, or proto-mercantilism, to non-statism, or proto-libertarian. The only criticism that I can make about this book is that many of the selections are actually excerpts and not the entire essay or treatise. That said, this would still be an invaluable tool if you are interested in the history of economic thought. That is if you can find a copy.

This delightful story takes you on a journey with a frustrated easter bunny who has missed easter after oversleeping. Not only does one get to experience all the holidays of the year, but one also appreciates the aspects unique to easter.It also serves a good lesson to those children who are loathe to get out of bed. The story is charming and the illustartions are joyful. A treasure!

Adrienne Adams was one of my twin daughters' favorite book illustrators when they were small. They are now 26 so I was delighted to find this especial favorite of theirs. The Abbotts are rabbits who decorate their house, their car, airplanes and bridges during vacation, but their real business is Easter eggs. Son, Orson, helps with the one hundred dozen they have to do for Easter because he loves to paint and never tires of it.

Full of insight. It is as though the author has interviewed God. I have never known a better interpretation of God's love for mankind. This approach totally destroys the traditional concept of legalism. Christ, Himself, said that He is the Bridegroom and we are the "bride", a relationship based upon love, not legalism. Oh the joy of a heart made new by a loving relationship with Jesus. I no longer enjoy the sins I used to crave. I no longer wonder about forgiveness. My CHANGED LIFE is witness to accuracy of this authors' presentation of God's love for me. Emilio has had this experience and this book is his testimony. EVERYONE should read and understand the GOD presented in this book. -dkw